Samsung Registers Trademark for Smart Glasses

Samsung Registers Trademark for Smart Glasses

Samsung hints at XR headset rollout for 2024 as Korean tech giant trademarks ‘Samsung Glasses’.

Samsung Group has established the trademark registration for ‘Samsung Glasses’ with the European Union Intellectual Property Office (EUIPO) and the U.K. Intellectual Property Office (UKIPO) on November 27th this year, marking the company’s launch into the augmented reality (AR) and virtual reality (VR) space with this intellectual property move.

According to news reports, Samsung’s trademark filing covers ‘virtual reality headsets; augmented reality headsets; headphones; smartphones and smart glasses.’ While the filing does not specify the technology Samsung is developing in relation to the trademark, it confirms the Korean tech giant is most likely working on smart glasses —  be it AR, VR or mixed reality (MR) —  to launch in the near future. 

‘Samsung Glasses’ is reported to rival Apple Vision Pro, an MR headset released by Apple Inc. in June 2023. Competition is high for smart glasses on the market as Samsung is playing catch up to not only Apple, but also Meta, as the American company has recently launched the Ray-Ban Meta smart glasses in October 2023. 

Samsung has previously announced a collaboration with Google on the development of an XR headset powered by Qualcomm’s chip ready for late 2024. However, reports suggest improvements have been made to Samsung’s headset following the debut of Apple’s Vision Pro headset with the purpose of crafting a more competitive product. 

Samsung appears to be in good hands as the anticipated headset is rumored to be equipped with Qualcomm’s chip, one that is more advanced than Meta’s XR chipset. Samsung’s future products will most likely benefit from the newer chip technology. 

The XR headset is most likely to be officially announced in the second half of 2024, alongside the announcement of the Galaxy Z Flip 6 and Galaxy Z Fold 6. 

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