Mariah Carey was denied the right to legally own the phrase ‘Queen of Christmas’ as a trademark.
Celebrity branding is not uncommon – many have registered trademarks to sell goods or provide services under their names or personal associations. From protecting stage names such as ‘50 Cent’ by artist Curtis Jackson to catchphrases such as ‘That’s Hot’ by Paris Hilton, celebrities who are entrepreneurs more often than not seek to protect assets unique to their personal brand for commercialization purposes.
Therefore it was only natural for American artist Mariah Carey to trademark the phrase ‘Queen of Christmas’ as the star makes waves every holiday season with her 1994 track ‘All I Want For Christmas Is You.’ The song was streamed more than 300 million times in 2022 and Carey has earned royalties of more than 60 million USD for the track alone.
Although Carey denied referencing herself as the ‘Queen of Christmas,’ the singer’s company, Lotion LLC, has previously filed for the trademark in 2022, including other Christmas trademarks such as ‘QOC’ and ‘Princess Christmas.’ All three trademarks were rejected by the U.S. Patent and Trademark Office (USPTO) under the grounds of Lotion LLC’s failure to respond to an opposition to the aforementioned trademark application.
Christmas artist Elizabeth Chan filed an opposition to prevent Carey from obtaining the rights to the trademark ‘Queen of Christmas’ as the singer herself has been dubbed as such by The New Yorker in 2018. Chan has criticized Carey for the attempt to monopolize Christmas, affirming Christmas ‘is meant to be shared; it’s not meant to be owned.’
Carey’s existing arsenal of trademarks include ‘Mariah Carey,’ ‘Mariah Carey’s Magical Christmas Special,’ ‘Mariah’s Festive’ and more. The singer created a buzz on social media platforms this holiday season upon the release of a video of her singing ‘it’s time’ (for Christmas), prompting a wave of memes mimicking the singer’s anticipatory tune. Carey’s continued popularity during the Christmas season does mean the singer will seek to protect her trademarks in order to secure future success during the holidays for years to come.
Quality Oracle is an Intellectual Property firm providing trademark registration and protection services since 1993.